Integrative strategic workshops and simulation Essay

Integrative strategic workshops and simulation - Essay Example The knowledge industry therefore has to deliver custom made solutions to its customers . Their close relationship is sometimes evident in their language as well. The features of the production are: flexible, creative, complex problem solving and dictated by the individual customers. As a future caution Sveiby has advised to adapt to the needs of their clients, to tailor-make their problem solving. They have to be very careful as to how they organise in order to make room for creativity and to maintain and develop the valuable knowledge of their employees as their prime assets. The two major trends of knowledge management have been observed by Kasten (2007) . Financial institutions, particularly banks, operate on universal rather than local structures and have centralised organisation. These are interested in stability and position within the industry. These organisations do not rely on specialised knowledge as much as the healthcare sector hence have a less finely divided internal structure. Hospitals have decentralised knowledge organisations and are forever in the pursuit of innovative and useful knowledge. These healthcare organisations a re human based rather than technology based as are the financial institutions (Kasten 2007). ... organizations. Available http://www.sveiby.com/articles/KnowledgeStrategy.htm Task 2 invisible balance sheet: Nokia has about $ 183 billion worth of intangible assets coming from the difference between market value of $ 190 billion and book value of 5.7 billion. These invisible assets, which no accountant mentions, comprised of patents , concepts, models and computer systems etc (internal structures), The brand name, image, trademarks, customer and supplier relationship (external structures). The intangible assets are generally not liquid and are self finances since banks do not finance these. The third category of internal assets is values, experience ,education and social skills of employees. The invisible balance sheet measures internal assests. In Aug 2001 Nokia lost assets worth & 86 billion yet remained a market leader in telecom sector. The loss was of the invisible assets while its visible assets remained high. Bhutoria (N. D.) states that besides the customer base and strength of operation, a company has human capital as important asset. After all it is the human capital that ensures smooth running of operations and acquiring and retaining the customers. An employee is professional when he is an expert in his chosen field, he may be a role model for others. A person has a set of competencies each of which has a value. When such a person leaves the organisation that much capital is lost. An employee's expected economic value to the firm corresponds to the future earnings of the employee for the remaining active service life. It should also include career movement or possibility of employee leaving the organisation. However, since it is difficult to evaluate employees on individual basis so a group valuation should rather be performed

Multiple types of laws Essay Example for Free

Multiple types of laws Essay During last week’s session multiple types of laws were introduced and their differences were discussed. One of the types of laws that were discussed were civil laws. Civil laws were created to â€Å"compensate parties and businesses for losses as a result of another’s conduct† (Melvin, 2011). This means that these laws were created for certain types of conduct against another party to be handled civilly between them. For any type of offense that is handled civilly, the defendant will need to repay the plaintiff for any loss suffered. Another type of law is criminal law. Criminal laws â€Å"are a protection of society and the violation of criminal laws results in penalties to the violator such as fines or imprisonment† (Melvin, 2011). This means that these laws were created to protect all of society against criminals that disrupt the peace of others. Another type of law that we focused on was â€Å"Common Law†. Common law, also known as â€Å"Case Law†, is a basic system to ensure that cases with similar commonalities are treated fairly and consistently. For example, imagine that you are the victim of a reckless driver who side swipes your car, and the judge is now responsible for deciding whether the defendant is liable for the damages in question. The judge will listen to the statements in court and refer to common law in other cases to ensure that the party is fairly dismissed or prosecuted, depending on the verdict. The type of law that many people have heard of is statutory law, also known as written law. Unlike Common Law, Statutory law is made by legislature and written down (hence the â€Å"aka† written law). Statutory Law is a concept in order to underscore the distinction between laws that a governing body makes and case law. If looking for an example of Statutory Law, you do not have to travel too far, or fast I should say; posted speed limits. This means that the speed limit is â€Å"formally† (and literally in this case) written and enacted. Another law that was discussed last week was substantive law. â€Å"Substantive law is the statutory, or written law, that defines rights and duties, such as crimes and punishments, civil rights and responsibilities in civil law†Ã‚  (Melvin, 2011). This law defines and regulates individual’s rights. Some example substantive law is the law of contracts, torts as we talk about in the last lecture along with real property and the essential substance of rights under the law. Substantive law and procedural law are the two main categories with the law. Procedural law sets the rules and methods employed to obtain one’s rights and in particular how the courts are conducted. This law basically defines and creates rights limitations under which society us governed. References Melvin, S. P. (2011). The Legal Environment of Business. Retrieved from The University of Phoenix eBook Collection database.

Advantages Disadvantages Of Internet For Research Purposes Information Technology Essay

Advantages Disadvantages Of Internet For Research Purposes Information Technology Essay The Internet is a very powerful worldwide instrument, which serves as a good source for research work and learning. It generates current information, facts-finding, and is the most outstanding invention in the area of communication in the history of human race. The Internet has been very useful to mankind in the aspect of learning and research development. In due course, this essay emphasizes on details of advantages and disadvantages of the Internet in relation to research work. Advantages: Easy Communication: The Internet eases of communication to the researchers; because it serves as a guidance and original source of information. It is very easy to access and at the same time saves time thereby allowing an individual to manager his/her resources better and effectively. Additionally, the Internet is very convenient because an individual can easily carry out a research work at home with much comfort and convenience. The internet is a valuable search tool and has been informative for academic research, as it helps significantly to improve research skills, and makes learning visual and easy to follow.  [1]   Comparatively Inexpensive and Quick Dispersion of Information: The Internet creates a comparatively inexpensive avenue for releasing information and articles. Subsequently, several organizations and individuals can now circulate information to millions of users. In due course, researchers could assess and make use of this circulated information and articles for their work, thereby giving them a broader idea and knowledge in their work. Additionally, there is a spontaneous dispersion of information to various users of the internet when such information is being added to a web site. As regards this, millions of users including researchers would browse through these information and subsequently use them for their work. Hence the web is then regarded as a paragon medium for disseminating information because it removes the time wasting in between publishing content and making it available to users. Wealth of Information: Furthermore, the Internet is a wealth of information and very advantageous in various reasons; students delve into the Internet to gather lots of very useful academic information for research purposes; and the information contained on the Internet can be useful for academic research. It is a potential research tool and opens up a new and comprehensive source of information. In another development, information is probably the biggest advantage internet is offering to the users. The Internet is an apparent treasure trove of information. Any kind of information on any topic under the sun is available on the Internet. Sending E-mail Messages and Receiving Feedbacks: With the help of the Internet the user could send e-mails to colleagues, friends, co-workers etc, either to get more information from them or pass on the acquired information to them. In view of this the Internet could be regarded as a powerful content publishing tool because there are some application software embedded in the Internet that enable such transmission and transfer of information from one user to another. Consequently, these applications will allow and assist the researcher to develop content for the World Wide Web by simply saving as an HTML file. Disadvantages: Having discussed the advantages of the Internet for academic research it is worthy to mention some of its disadvantages. One of the disadvantages of the Internet is that it provides a huge amount of information thereby causing information overload. In due course, one can easily get confused with this infinite amount of titles, texts and abstracts. And because of the overwhelming information available on the Internet, one must be cautious about information obtained. Ziltrain points out that, an access provider with much less emphasis on specific content and services, retaining customers will become harder and this will adversely affect the systems utility for others.  [2]   There are no standards, that is, no process to check information accurately. Most information in the Internet does not go through a review process. Anyone can publish on the web, without passing the content through an editor. Pages might be written by an expert on the topic, or even a child, or a disgruntled contributor. Therefore, getting information from book or from various other printed sources in the library can guarantee that it is of high standard and peer reviewed. Additionally, it can be observed that with a large amount of information freely available on the internet, theft of personal information and misuse of this information is in abundance. In this regard from time to time people use someones information and research materials and pass it off as their own work. Also, Spamming, which is the process of sending unwanted or junk e-mails in bulk, which provide no purpose and consequently hinder the entire system. This in due course is regarded as an illegal activity resulting to frustrate people. As regards this, a researcher could check his e-mail to obtain some materials for his work; only to get disappointed when noticed that the e-mail was a junk. The issue of spamming extends to commercial advertising, frequently for dubious products, get-rich-quick, or semi-legal services. In due course spamming costs less to the sender but more to the receiver. In any case, spam can be prevented or stopped by installing spam filter software such as Mail washer, McAfee anti-spam software, as well as firewall. Furthermore, another disadvantage of the Internet is virus threat. In this regard, Virus is a program that interrupts the normal functioning of the computer systems. Computers that are attached to internet are more likely to be attacked by virus. In due course, this attack could result to hard disk crashing, thereby causing a big disaster on the computer. On the other hand, some unprincipled individuals have been successful in creating viruses and links that once clicked can automatically transmit ones personal e-mail addresses and other details to certain parties and even the persons bank account details in some extreme cases. Additionally, another disadvantage of the Internet for academic research is that, it is not arranged according to system and no index format. Information on the Internet is not organised; for example too many web pages for any single directory services and fees are often charged for access to specialised information. Hence, Robling indicates that focusing strictly on tight access controls, whether through strict limitations on the number of users or through the imposition of per access fees that could effectively exclude the majority of users, for example students who cannot afford it, without considering the purposes of education and research.  [3]   Conclusion: In conclusion, irrespective of the fact that the Internet has some numerous disadvantages, it can be understood that it is still very useful to mankind as in helps in medical research works and subsequent inventions, as well as produce some good interactive entertainment and multimedia. Hence, man needs the Internet to keep life going. Man asserts that, the Internet is considered not simply as a technological tool, but as a wholly new constructed environment with its own codes of practice.  [4]  

Canada Essay -- Canadian History, Mercantilism

Canada has gone through and continues to go through a dramatic and systematic change with regards to its political, societal and economical aspirations. This change is not just domestic but also global in its scope, brought on by the advent of a paradigm shift from Keynesianism to that of neoliberalism. Although I believe that this transition has been largely beneficial to the world, there are others, namely unions, some feminists and religious groups that dispute this based on diametrically different perspectives, to that of my own. I will however conclude that these different perspectives are the result, of the relative nature of paradigms. For a new paradigm may solve problems susceptible to the old paradigm, but may also cause problems that were once solved (Browett 1985 p. 790). In this regard I can agree that the transition to neoliberalism from Keynesianism has indeed affected some social classes more than others. Thus the groups that are affected may see neoliberalism as det rimental, causing these individuals to miss the old Keynesian paradigm, referring to that particular period as a â€Å"golden age† compared to the neoliberal era, which seems to be characterized as the equivalent to the medieval dark ages. Neoliberalism is seen as a; blight upon the world, by its detractors. The core aspect of the neoliberal paradigm is based on neoclassical policies of open and free markets, thus things like free trade and capital flight are the driving force of the ideology, that the market should be free. Critics to this policy say that free trade and capital flight allows Multinational Corporation to â€Å"transcend the nation state†, meaning that capitalism is increasingly international and not confined to a particular nation or territory... ...er. I think that as neoliberalism spreads economic prosperity to all flung corners of the world it will also spread democracy with it, for many individuals will have greater say due to increased spending power; problem is that many developed nations may lose some democracy, for the economic elite will have consolidated their power with the increased economic disparity. The only solution to this I believe must be an international law, of a rather hefty death tax to eliminate billionaires and thus destroy the cohesiveness that that particular group of individual derive their power as outlined by (Pintich p.185). This coupled with international will to break apart monopolies and or pursue cartels with criminal activity. If these rather unlikely steps are taken then I gather that democratic principles can be upheld and greater distribution of wealth can be achieved.

Assessment For Learning Essay

Although Hamlet and Agamemnon both follow Aristotle’s definition of tragedy, I believe Hamlet is a more tragic play. Many more innocent lives were taken in Hamlet than Agamemnon. Hamlet, Gertrude, Ophelia, Polonius and Laertes were all killed due to Claudius’ deceptive and cheating ways. In Agamemnon, Cassandra and Iphigenia were the only innocent lives taken, both caused by Agamemnon’s lack of morals. The sheer number of deaths in Hamlet that were caused by unjust means and intentions brings a great amount of unrest to the audience. It holds even greater unrest for the audience when compared to Agamemnon. The level of understanding I had with all the characters was far greater in Hamlet than in Agamemnon. Hamlet, the tragic hero in his play, was the main character. The audience was able to connect and sympathize with him through his struggles with avenging his father and his many soliloquies. Touching on the topic of Hamlet’s desire for suicide in his soliloquies gives the impression that he is trapped in his life. Even though he may be miserable in the world he lives in, suicide is forbidden by his religion, and thus he is trapped to stay in a world he hates. Agamemnon does not appear in his play until at least half way through. This makes it difficult to justify Agamemnon, the tragic hero in his play, as the main character. His wife, Clytemnestra is the main character since her story is followed from the beginning to the end of the play. Making a connection with the tragic hero in Agamemnon is much more difficult since the audience does not have a chance to connect with him, ultimately making his death less tragic and compelling to the audience. An element of Aristotle’s definition of tragedy is involving a tragic hero of higher standing. Both of these plays follow that element. Hamlet is the prince of Denmark. Agamemnon is the king of Argos, Greece. Both of these men make and error in judgement that eventually leads to suffering and their final downfall. Hamlet accidently kills Polonius, believing him to be Claudius. This sets a chain of events in action that leads to the death of not only himself, but many people around him. Agamemnon makes the mistake of trusting his wife upon his return. He walks on the purple silk into his palace, where Clytemnestra kills him. This event feels less tragic since the audience almost believes Agamemnon deserves death for sacrificing his own daughter and taking Cassandra as a concubine.

Poem Analysis of John Clare’s First Love Essay

The poem First Love by John Clare is written about the poet’s feelings of unrequited love for a wealthy farmer’s daughter, Mary Joyce. The poet uses various unusual effects in the poem to convey this sense of loss, providing deep insights into his mind in a seemingly simple and brief piece. Combined with words which reflect the mood in each verse, these make it a very powerful poem. An unusual form of contrast is used in First Love to create a powerful effect. The use of limited vocabulary is part of this, evident throughout the poem. The repetition of â€Å"sweet† suggests that the poet has not, or cannot, think of another adjective. This is further shown in the way that he starts the second stanza with â€Å"and then†, a very informal and unusual opening in a poem. Combined with this, an informal tone is developed with the use of phrases such as â€Å"blood rushed to my face† and â€Å"I never saw so sweet a face†. Despite this informal tone, the message of the poem is very insightful, as it shows a view into the poet’s mind. Rhythm in the poem is key to this, creating six sections in the poem, with the rhyme scheme for each being A, B, A, B, or for example â€Å"hour†, â€Å"sweet†, â€Å"flower†, â€Å"complete†. These sections of four lines each can be seen as individual thoughts of Clare, as they each deal with a slightly separate topic. Rhetorical questions such as â€Å"Is love’s bed always snow† also contribute to this effect, as they are almost addressed back to the poet, providing an insight into his mind. Creating a thoughtful, musing atmosphere, these make First Love a powerful poem by contrasting the deep insights into the poet’s mind and the effects this love has had on him with the simple tone and vocabulary. Divided into three stanzas, the poems examines the consequences of John Clare’s unrequited love for Mary Joyce. Stanza one deals with his initial effects she has on him, such as the total awe and shock at her beauty. In the first line, â€Å"struck† and â€Å"hour† create a metaphor of a clock, implying that this is the start of a new hour, or era in his life. The way that she has completely taken over Clare’s life is evident in the use of â€Å"stole my heart away†, and his helplessness in her hands is exemplified by his legs refus[ing] to walk away† and the question, â€Å"what could I ail? â€Å". These words combine to show that the sight of Mary Joyce for the first time has left the poet helpless and overcome by her, creating a powerful effect. Clare’s affected perception of reality is shown in the second stanza. The metaphor of his love taking his â€Å"eyesight quite away† so that the â€Å"trees and bushes† â€Å"seemed midnight at noonday† shows the reversal of Clare’s worldviews as a result of this love. The way that â€Å"words from [his] eyes did start†, which â€Å"spoke as chords do from the string† conveys the scope of this, that he begins to talk in a different way, one that is universally recognised like music – the language of love. These two metaphors make the poem powerful by conveying the effect love has had on the poet. The final stanza changes the tone of the poem, lamenting the fact that Clare’s love is unrequited. Introduced by two questions which compare Mary Joyce to â€Å"winter† and â€Å"snow†, it shows that she is cold and hard. It then concludes by linking Joyce’s â€Å"sweet†¦ ace† back to the â€Å"sweet flower† mentioned in the first stanza, but shows that she has trapped him, so that his â€Å"heart† â€Å"can return no more† to where it once was. The choice of cold, unforgiving words such as â€Å"winter†, â€Å"snow† and â€Å"silent† creates an atmosphere of lament and sorrow, and the final line links back to the first, which implies the start of a new age for Clare, as he â€Å"can return no more†. This stanza makes the poem powerful by effectively concluding the poem, and by introducing the sorrow which is the final effect love has had on the poet. The power and effectiveness of First Love is not in the cliched message of unrequited love itself, but the way that it portrayed. Clothed in a simple vocabulary and soft meter, a deep message is hidden which evokes great sympathy in the reader. By opening a window into the poet’s mind, the reader is able to see the complete hold the love has on Clare’s life and thoughts. Accomplished through contrast and effective word choice, this is the reason John Clare’s First Love is such a powerful poem.

essay guinness Essays

essay guinness Essays essay guinness Paper essay guinness Paper The University of Westminster Westminster Business School Module Title: Principles of Marketing COURSEWORK TWO REFLECTIVE ESSAY Student Name: Jonas Franck-Winther student ID: 145858611 Seminar Leader Name: Ilya Girson word count: 1085 Date: 5/12-2013 1. Principles of marketing The essence of marketing is value creation, where the goal is a long-term satisfaction by building relationships and attracting new customers by offering better value than the competition. Because marketing is based on exchanges where the objective is for all parties in the exchange to feel satisfied and gain some kind of value Cobber and Ellis-Chadwick, 2013). Customer value is determined on how the customer perceives the benefits of a product and the sacrifice that is associated with the purchase, so when the perceived performance matches or exceeds expectations it provides customer satisfaction Cobber and Ellis-Chadwick, 2013). Customer satisfaction can lead to customer loyalty and profitability, because it can cost up to five times more to attract a new customer than to maintain an existing one. Loyalty is a reaction that a customer shows, when they repeatedly return to the same supplier, because they are atisfied with the products or services they receive Cobber and Ellis-Chadwick, 2013). Hence, whether the aim is to build relationships with customers or to offer short-term incentives to customer loyalty, then you need to focus on your marketing strategies by applying an effective marketing mix Cobber and Ellis-Chadwick, 2013). The classical marketing mix consists of product, price, promotion and place. These four key elements are used to create a competitive advantage, which is the achievement of superior performance through differentiation to provide superior customer value r by managing to achieve lowest delivered cost. So an effective marketing mix is aeslgnea Dy ensurlng tnat It satlsTy customer needs, creates a competltlve advantage, is well mixed of the four elements and matches corporate resources Cobber and Ellis- Chadwick, 2013). 2. Guinness principles of marketing Guinness marketing is focused on the consumers by offering what they want, which are quality. The company want to deliver high quality standards and uses it as an advantage to stand out on the market by offering a stout beer, which is made from heir own raw materials, on high-level of equipment and having employers with well- trained capability (Vanguard, 2013), because they believe that you cannot make money from people unless you are willing for people to make money from you (Sohn, 2013). They have also increased their focus on the marketing of Guinness brand name in 2013 by E34 million to boost its quality association on the beer market, so the drinkers get a feeling of quality when they taste a Guinness. This strategy is based on their market research, which confirm that consumers associate a quality int with a quality pub and 80% of male drinkers believe getting the quality of serve right is more important in draught beer than in any other drink category (Charles, 2013). Therefore Guinness manages to implant a special place in the collective consumer conscience, which leads the consumer into thinking about the great heritage and consistency in quality they possess, wherever it is sold (Diego, 2013). This can be seen in their advertising and communication of slogan, which says that Good things come to those who wait, which is referring to the time it takes to pour a erfect Guinness. Furthermore they launched a new marketing slogan called Made of More, which states that Guinness is better than their competitors on the beer market, because they are providing more than Just the experience of a great beer. This slogan is also related to the old history of the company by the special way of pouring a Guinness and its traditional look (Guinness a, 2013). Another key element of the Made of More advertising is reaching the consumers values on many different levels by telling stories, that reflects human values and present the brand in clear way, which distinguish themselves from their competitors and breaks the industry stereotype, who usually focus on football, party and hot women in their advertising (Taube, 2013). The human values from their advertising signals the importance of doing things together with your friends and how Guinness should be enjoyed in social contexts (Guinness a, 2013). To summarize that, Guinness wants to ensure that the whole company signals high quality on everything of what they do and reflect human values in their advertising to distinguish themselves from their ompetitors, so they can have a competitive advantage and establish a value brand (Vanguard, 2013). 3. Analysis marketing principles of Guinness The analysis is based on the understanding of the principles of market and the marketing principles of Guinness. Guinness is a marketing-orientated company, who follow the principles of marketing by getting close to their customers and demands, so tney can unaerstana tnelr needs ana acnleve pront ana oDJectlves Dy satlsTylng the customers better than the competition. This marketing strategy is very suitable or Guinness and works very well, since they are the best selling stout beer in the world and have a competitive advantage on the stout market that distinguish them from their competitors on the beer market (Guinness b, 2003). The competitive advantage is based on their product, promotion and place in the marketing mix by offering a high quality product that meets the customers demand, which match a report from brand index on Samuel Adams day, where the customers on the beer market have ranked Guinness as number two in quality out of all major beer brands (Marzilli, 2013). The promotion of Guinness also breaks the beer industry stereotype by using new innovative advertising on the communication of beer market, which distinguishes them from their competitors by relating the beer to human values. Furthermore Guinness place is brewed in 50 countries and sold in countries, which gives a solid distribution channel worldwide and move them closer to their customers. Based on that, Guinness has achieved a differential advantage through a strong brand personality and they have built a loyal relationship with their customers. 4. Conclusion This reflective essay concludes that the principle of marketing is based on creating consumer value to maintain and attract new consumers by satisfying their needs. Guinness marketing strategy is focused on the consumers demand by offering a high quality stout beer and making innovative advertising that breaks the beer industry stereotype by reflecting human values, which distinguish them from their competitors on the market. Thereby, Guinness has achieved a competitive advantage by having an effective marketing mix, which makes them the best selling stout beer in the world. 5. References Books: David Jobber and Fiona Ellis-Chadwick (2013). Principles and practice of marketing. 7th edition. United Kingdom: McGraw-Hill Education. Online articles: Our strategy is to have the best and necessary brands Guinness Director. Vanguard, 2013. Vanguard News. [ONLINE] Available at: vanguardngr. com/2013/01/ our-strategy-is-to-have-the-best-and-necessary-brands-guinness-director/ God and Guinness: The Missional Drink that Changed the World. Paul Sohn. 2013. Marketing Week. [ONLINE] Available at: http://paulsohn. org/god-and-guinness-the-missional- rink-changed-the-world/ Guinness reinvents Surfer Ad for Quality marketing push. Gemma Charles. 013. Marketing Week. [ONLINE] Available at: http:// www. marketingmagazine. co. uk/article/1210008/guinness-reinvents-surfer-ad-quality- marketing-push Guinness launches E12m bid to push quality to push quality credentials. Sebastian Joseph. 2013. Marketing Week. [ONLINE] Available at: http:// www. marketingweek. co. uk/news/guinness-launches-12m-bid-to-push-quality- creoentlals/4UU/ / /Y. artlcle Guinness. Diego. 2013 Dlego P AvallaDle at: d iageo. com/en-row/ourbrands/infocus/Pages/lnFocus-Guinness. spx Guinness a. 2013. Guinness Advertising. ONLINE] Available at: http:// www. guinness. com/en-gb/AdsGallery. html? adsclass=classic=world An incredible New Guinness Ad Breaks The Industry Stereotype. Aaron Taube. 2013. Business insider. [ONLINE] Available at: businessinsider. com/new- guinness-ad-breaks-the-mold-2013-9 Guinness b. 2013. Guinness facts. [ONLINE] Available at: guinness-storehouse. com/en/FactSheets. aspx Samuel Adams tops beer brands. Ted Marzilli. 2013. YouGov. [ONLINE] Avaiable at: http:// today. yougov. com/news/2013/09/25/samuel-ada ms-tops- beer- brands/